About Joe Davies
Joe Davies is a long-established importer of giftware and distributor to independent retailers across the UK. With around 100 years of trading history, the business has grown into a trusted name I the retail supply chain and is now proudly 100% employee owned.
Technology plays a central role in how Joe Davies operates. From internal systems and infrastructure to day-to-day communication and business continuity, the company relies on IT to keep its operations moving efficiently.
After experiencing inconsistent support, slow response times and difficulty getting projects implemented with previous providers, Joe Davies needed a reliable IT partner that could bring structure, responsiveness and long-term confidence to its technology environment.
The ChallengeFragmented, Slow IT Support
Before partnering with Apex Computing, Joe Davies’ IT support was split between a service provider and several external contractors. This created a lack of consistency and made it difficult for the business to get the reliable, join-up support it needed.
““One of the biggest things for us moving to Apex was the peace of mind. You need a consistent, reliable supplier, and Apex fill that space for us. Without their support, we wouldn’t be anywhere close to achieving what we want to achieve with our IT objectives.””
As the business continued to grow, these challenges became more noticeable:
• Slow response times for simple IT queries
• Inconsistent support across different providers and contractors
• Difficulty getting projects and improvements implemented
• Limited confidence in the previous provider’s ability to react quickly
• A need for a partner that could support evolving IT requirements
• Concerns around business continuity during critical incidents
For Joe Davies, IT needed to work like a well-oiled machine. When support was slow or fragmented, it created unnecessary frustration and risk for the wider business.
The SolutionA Proactive IT Partnership
Joe Davies chose Apex Computing because it needed more than a reactive IT supplier. The business wanted a consistent, reliable partner that could understand its objectives, support its growth and provide confidence that its systems were in safe hands.
Consistent, Reliable Support
More structured and dependable support experience, replacing fragmented support arrangements with a single trusted partner.
Proactive IT Partnership
Rather than simply responding to issues, Apex worked with Joe Davies to understand its wider It goals and support the business on its technology journey.
Critical Incident Response
During one of Joe Davies’ busiest trading periods, the business experienced a server outage. Apex worked with the team late into the night to rebuild and restore the server, helping the business recover during a critical moment.
Long-Term Confidence
With Apex in place, Joe Davies now has the reassurance of knowing its IT environment is supported by a team that is responsive, knowledgeable and available when needed.
