Prolific IFA, based in Thelwall, Warrington, is a highly reputable wealth management business, specialising in wealth creation and wealth protection, as well as employee benefits. With an ever-growing client base, boosted in part by joint ventures and business arrangements with some of the most respected accountancy and legal firms in the North West, they continue to go from strength to strength, and are justifiably proud of their 99.9% client retention rate.
When Prolific IFA joined us over 11 years ago, they were a relatively young business looking for an IT support company that had a good reputation within Warrington, and could be trusted to deliver the services that they were after. Just as technology has developed, so has their company’s needs, and the services we have provided them with throughout the decade.
We recently sat down with Phil Newton, Director at Prolific IFA, to discuss his long-standing relationship with Apex Computing, and the benefit this has brought his business.
We were first interested in what made them pick us….
‘’When we first set up the business, we knew Apex’s founders, who became very good friends of ours. They had, and still have a very good reputation. They were also quite well known to quite a lot of businesses around here. So, yeah, it was their reputation, more than anything, that made us pick them.’’
…and what they have thought about our service level over the years….
‘’Apex have always been excellent and that’s why we’ve stuck with them for so long. We’ve used them for over 11 years, and during this period, they’ve introduced lots of different services, that we’ve found helpful, and they’re always providing us with new ideas every year. We’ve had all kinds of operating systems in the past and they’ve made sure that we always have the most up to date versions.
We’re currently looking to switch over to a Cloud-based system, and are sure that, once we’ve upgraded our internet service, that we’ll reap the rewards of this too.’’
…and if they’ve ever considered any of our competitors…
‘’We have such trust in Apex that we’ve never felt the need to look elsewhere. We’re just very happy customers. There are people there, like Stuart, that we’ve known since day one, and they still deal with us, and Dan as well of course. That’s the nice part about it, because we’re still dealing with the same people, and they know our history. Our systems are also very complex, being wealth management, so we have to ensure that they highly secure and fully compliant. Apex just know the drill, providing us with secure services that are not only reliable, but fully functional. Going to a competitor would mean starting from scratch, and we can’t think of any reason why we’d want to go to anyone else anyway.’’